Lance Armstrong was one of the most inspirational athletes in any sport and in any country. He beat cancer and then came back to win seven consecutive Tour de France titles.  He established the Lance Armstrong Foundation, and the yellow silicone “LIVESTRONG” bracelets are almost as famous as he is—or should I say infamous.

The United States Anti-Doping Agency (USADA) found that he played a key role in a team-wide doping scandal on his championship Tour de France cycling team. The report claims that Armstrong and his teammates used steroids through a blood booster, known as EPO, and blood transfusions.  Eleven of Armstrong’s former teammates testified that Armstrong did participate in the doping scandal.

Armstrong said he never cheated, but his guilty conscience got the best of him. He decided not to challenge the USADA’s charges, instead referring to the accusations as “one-sided and unfair” and “a witch hunt.” Due to his illegal decisions, people have taken the “V” out of “LIVESTRONG,” to now read “LIE STRONG.”

Armstrong has now begun a long and humiliating public fall. The legendary cyclist was stripped of all seven Tour de France titles that he won and was banned for life by the International Cycling Union.

I can now say I have won the same amount of Tour de France titles as Lance Armstrong – zero

Now there the record books are blank because the USADA didn’t give the first place tour titles to the riders that came in second place. Because of the extremely high level of doping in cycling during that era, the USADA didn’t think that any cyclists were worthy of receiving such an honor. According to the USADA, 20 of the 21 riders who had placed when Armstrong won have been “directly tied to likely doping.” If you extend the time period to 1996 through 2010, 36 of 45 cyclists that placed in the Tour de France had been similarly accused.

Armstrong is bitter over losing his titles, and he’s not ashamed to show it. He let his 3.8 million Twitter followers know by tweeting a picture of him on a couch—but the spot was strategically picked. On the wall behind him were all seven- now tainted– Tour de France jerseys in a frame. Many people felt that it was arrogant and defiant of the ruling. The tweet has since been removed.

Armstrong’s demise didn’t stop with losing his titles and being banned from participating in future Tour de Frances. He stepped down as chairman of his charity and resigned from its board of directors. The charity will now be known as the Livestrong Foundation.

Other companies are suffering from Armstrong’s decision as well. Nike, Trek Bicycles, RadioShack, and Anheuser-Busch all dropped Armstrong immediately after the USADA report came out.

So if any company is looking for a reliable sports spokesperson with as many Tour de France titles as Lance himself, I’m available.